At Gusto we focus on the market sectors where we have comprehensive understanding, can add genuine value and make a real difference to our clients’ businesses.
Working with both high street brands and specialist providers, we have a huge understanding of the complexities and challenges facing today’s financial sector.
Our research work helps clients to acquire and retain customers through effective product development, communications and service delivery, leading to greater engagement and brand promotion.
Retail
Consumers have more choice than ever and are even savvier in the purchases they make. It’s vital that our clients get the retail experience right – whether it be on the high street or online.
At Gusto we help clients grow market share by optimising product positioning, effectively promoting and communicating messages and identifying the service standards needed for a positive buying experience.
Studies range from large scale customer experience and satisfaction surveys to category management projects.
Media
The media market is fast and furious. Our clients are constantly adapting to the increasing demands and sophistication of their audiences, as well as the competitive environment in which they exist.
At Gusto we work hard to ensure our media clients are equipped with up-to-date audience knowledge. This means they are able to develop compelling content, appropriate schedules and gain audience buy-in at the highest level.
Studies range from strategic brand diagnostics and brand building pieces to extensive tactical pilot testing.
Fast Moving Consumer Goods (FMCG)
At Gusto we understand how hard it is to take a product from the idea generation phase though to launch and ongoing maintenance.
We work with our clients to make this process as easy as possible, ensuring it fits with what the consumer needs and wants.
We are experienced in delivering insight to generate new ideas, guide product development, maximise packaging, price, communication and distribution effectiveness.
Studies range from qualitative concept labs where product ideas are brainstormed, tested and developed in a matter of days to quantitative market sizing and small scale on-pack communication testing.
