Latest News

Gusto Reports Strong Sales Growth

Gusto is pleased to announce a continued growth in revenues for the last 6 months, which has seen sales increase across both qualitative and quantitative divisions. Gusto Chairman Donald Macintosh commented “the growth reflects several new client wins since the summer and the increasing number of larger scale tracking studies we are undertaking. Q3 2011 was a strong period for us, and 2012 has started in good shape, which is particularly pleasing given the challenging economic environment we are all working in.”

Video Summaries Added To Gusto’s Toolkit

Gusto now offers video summaries of key findings to provide a fast and convenient alternative or additional output for clients. According to a recent survey amongst 100 major companies, 43% of organisations are using video to communicate research and insight within their companies and 94% of them said they can view video at their desktops (read article here). Gusto’s video summaries provide an ideal alternative channel to summarise the debrief and highlight the most commercially impactful insights and recommendations from Gusto to client and within your organisation.

For more information or to view an example video summary, please contact Claire Sankey.

2012 Set to be a Year of Innovation!

Gusto is setting up for a year of innovation with the expansion of our existing offer to include several new digital methodologies:

Online video interviews and groups for researching potentially hard to reach target audiences as well as the ability to test stimulus online with desktop sharing and tracking software

Tablet technology in workshops to provide a contemporary method to engage respondents

The development of a Smartphone app to enhance our existing offer by providing a dynamic platform for video, photo and audio capture

For more information, please contact Damien Flannagan.