Gusto have conducted the third instalment of self-funded FinTech research to understand consumer attitudes towards new digital services. The paper outlines the current situation, opportunity and strategies to drive adoption:
When thinking about how to drive consumers to adopt new digital services, we believe the first step is going back to basics and understanding consumers’ financial needs and priorities.
Consumers are not currently looking for wide-scale disruption of existing relationships, but tremendous potential exists if they can identify value in unlocking their data.
In order to do this, the industry needs to leverage brand trust and focus on the benefits that address their fundamental financial needs – with less emphasis on the underlying technology.
- With an increasing industry focus on vulnerability, we also identify how Fintech solutions could help those most in need.
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