What we do

We will help you…

Understand human behaviour for better targeting

  • Usage & Attitude
  • Ethnography
  • Segmentation
  • Customer Closeness
  • Decision Making and Behavioural biases
  • Focus on specialist audiences (Vulnerability, professional, intermediaries etc)

Create motivating propositions to maximise appeal/take up

  • Ideation and co creation
  • Concept and proposition testing
  • Product trials

Establish and enhance brand health

  • Brand and advertising tracking
  • Creative/ad testing
  • Brand development and strategy

Enhance customer experiences

  • CSAT
  • Customer journey and experiences
  • Communication development & testing

Gain deeper understanding through advanced techniques

  • Advanced statistics and modelling
  • Pricing

Maximise impact through the latest technology

  • Eye tracking
  • UX
  • Video ethnography/vox pops
  • Dashboards
  • Agile solutions

Gusto Spotlight

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