Gusto are an extension of my Insight and Analytics Team and not just another agency we work with. I have worked with Gusto for a number of years on a wide variety of projects ranging from proposition development to service involving qualitative and quantitative methodologies.

The team has been extremely efficient and they really understand our business, marketplace and the internal audience which is vital in ensuring the research outputs and recommendations are adopted by the business.

Gusto provided invaluable support in helping us understand how to move forwards with the proposition and gave us directional and punchy insight which helped to shape the product journey.

Gusto were flexible, bright and responsive throughout the process and we felt in good hands with their expertise. They went the extra mile to really immerse themselves in B and fully understand the key business needs and I wouldn’t hesitate to recommend them to others

We’re really excited about our new customer community. Gusto and I have worked really closely together to ensure it is set-up and designed around our key business priorities in the next few years.

It will allow us to be a lot more flexible and responsive to business needs, provide the opportunity to use new innovative methodologies and forms a major part of our customer strategy this year.

Gusto are a fantastic strategic and insight driven agency and they have worked closely with us over the past year to help analyse our brand, our consumer and our future direction.

They are excellent at getting under the skin of the data and providing clear, relevant and most importantly, actionable insights that we can use to help shape our strategic business decisions.

The account team are outstanding and work proactively with other agency teams to ensure that there is consistency across the interpretation of our brand tracking analysis and how we action it as a business.

Gusto act as a true research partner, imbedding themselves in our business and future strategy. They are excellent at understanding business issues and as such, continuously deliver high quality and engaging outputs that encourage action when needed.

As individuals they challenge and support the MPS insight team and we always trust that a project by Gusto will go smoothly and deliver on our objectives.