Brand Health & Communications Development

Brands thrive when they’re understood – not just internally, but in the minds and hearts of real people.

At Gusto, we help you explore how your brand and messaging land in the world, from first impressions to long-term trust.

Whether you’re tracking brand performance, repositioning in a competitive market, or launching a campaign, we blend strategic thinking with rigorous research to help you connect more clearly – and confidently – with your audience.

We’re also specialists in regulated environments, helping clients meet requirements like Consumer Duty without losing sight of creativity or clarity.

What We Offer

Some of the ways we support clients in this area.

Brand and advertising tracking
Communications development & message testing
Brand positioning and value definition
Pre/post-launch creative evaluation
Regulatory communications review
(e.g. Consumer Duty)
Full-service integration
(Qual + Quant + Analytics)

In Practice

Here’s how we’ve turned insight into action.

Driving Better Communication Outcomes

A leading financial services client needed to ensure their customer communications met Consumer Duty expectations — clear, fair, and fit for purpose.

We designed and delivered a multi-stage research programme to test understanding, message clarity, tone, and potential for misinterpretation.

Our insights didn’t just spot issues — they offered clear “must/should/could” guidance for improvement, alongside a best practice framework that the client now uses to shape future communications.
A Global Rebrand with Local Impact

When a global trading platform prepared for a major rebrand, they turned to Gusto to make sure it resonated across multiple markets.

We tested brand names, visual assets, tone of voice and value propositions across retail, investor and pro audiences worldwide.

Not only did the research validate the new brand direction, it helped uncover regional nuances that allowed for tailored roll-outs.

Post-launch, we tracked performance quarterly — helping the brand stay on course and respond to emerging challenges in real time.

Gusto At Work

Trusted by organisations in healthcare, finance, retail, and beyond.

Client feedback: Kopparberg

Gusto are a fantastic strategic and insight driven agency and they have worked closely with us over the past year to help analyse our brand, our consumer and our future direction.

They are excellent at getting under the skin of the data and providing clear, relevant and most importantly, actionable insights that we can use to help shape our strategic business decisions.

The account team are outstanding and work proactively with other agency teams to ensure that there is consistency across the interpretation of our brand tracking analysis and how we action it as a business.

Explore More

Take a look at the other ways we help clients drive impact.

Create Motivating Products & Services

We help you refine and validate new propositions before launch – from functionality to pricing – using insight that helps drive successful market entry.
Learn more
Enrich Customer & User Experience

We help you truly understand how customers, users, or members interact with your business across every touchpoint – what matters most to them.
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Understanding Your Audience

We specialise in understanding complex or underserved audiences. Through thoughtful research, we help bring their needs and experiences to light.
Learn more