Latest LightShed Report: AI & Consumer Finance – Explore the findings.

LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. When Trust Breaks

    Elli explores what really makes us trust a brand – and how understanding it can help businesses build better customer experiences.

  2. Beyond Access: Researching Professional Audiences

    Ian explores why researching senior professionals requires specialist expertise.

  3. Maybe it's time we retired the word ‘retirement’

    Elli asks whether ‘retirement’ still reflects how people see later life – or whether it’s time to rethink what comes next.

  4. Research Doesn't Create Value. Decisions Do.

    Ian explores how to turn insight into action – and help senior decision-makers focus on what really matters.

  5. AI & Consumer Finance

    Can AI support better decision making? Our latest self-funded research explores the evidence.

  6. Meet the Chaos Customer

    Sophie explores how decisions really get made under pressure – and what that means for research.

  7. Have brands lost touch with what people can afford?

    Consumers are feeling the pressure – but some brands still aren’t reading the room.

  8. The Human Heart of Qualitative Research

    Naomi reflects on her role as a qualitative researcher and how true insight comes from human connection.

  9. Half a Year, Full of Insights

    Read all about Hope's first 6 months in the world of research.

  10. People Have the Power

    Martin explores the role of AI and synthetic data in research and the value of human insight.

  11. Cash is King!

    We explore the impact of network dropouts on consumer purchasing at the Knaresborough Bed Race.

  12. Swiftie in the Making

    Ticket scams are becoming a real issue for consumers, dampening the event experience.