Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More.

LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Have brands lost touch with what people can afford?

    Consumers are feeling the pressure – but some brands still aren’t reading the room.

  2. The Human Heart of Qualitative Research

    Naomi reflects on her role as a qualitative researcher and how true insight comes from human connection.

  3. Half a Year, Full of Insights

    Read all about Hope's first 6 months in the world of research.

  4. Stay Ahead of the Competition

    Learn more about Gusto's comprehensive suite of Advanced Analytical Tools.

  5. People Have the Power

    Martin explores the role of AI and synthetic data in research and the value of human insight.

  6. Cash is King!

    We explore the impact of network dropouts on consumer purchasing at the Knaresborough Bed Race.

  7. Swiftie in the Making

    Ticket scams are becoming a real issue for consumers, dampening the event experience.

  8. BNPL 2024 Update

    Insights for 2024 from our self-funded research on BNPL.

  9. Embracing Neurodiversity

    How MR can help businesses better understand and cater to the needs of neurodiverse consumers.

  10. Vulnerability & the Cost of Living

    Download the next instalment of our self-funded research, building on the previous waves looking at vulnerable customers and focussing on the Cost of Living crisis.

  11. Buy Now Pay Later

    The rapid growth of buy now pay later in recent years has raised some concerns, but Gusto’s recent self-funded research has shown it can be a positive choice for consumers.

  12. Is Shared Banking the Model for the future?

    A testing time for Knaresborough with new banking hub announcement.