Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More.

LightShed Reports

Our in-depth, independent insight designed to spark fresh thinking, challenge assumptions, and add real value for our clients.

  1. Featured report:Stay Ahead of the Competition

    Learn more about Gusto's comprehensive suite of Advanced Analytical Tools

    Read the report

  2. BNPL 2024 Update

    Insights for 2024 from our self-funded research on BNPL.

  3. Vulnerability & the Cost of Living

    Download the next instalment of our self-funded research, building on the previous waves looking at vulnerable customers and focussing on the Cost of Living crisis

  4. Buy Now Pay Later

    The rapid growth of buy now pay later in recent years has raised some concerns, but Gusto’s recent self-funded research has shown it can be a positive choice for consumers.

  5. We're All In It Together

    This new study conducted in Autumn 2020 provides contemporary insights into how Covid-19 has impacted on UK consumers – download our latest report.

  6. It Could Happen To Us All…

    The Gusto deep dive into transient vulnerability – our latest report is available to download now.

  7. Driving FinTech Adoption

    The third instalment of our self-funded FinTech research to understand consumer attitudes towards new digital services.

  8. You, Me, Everybody

    We may all be vulnerable at some point in our lives…

  9. Making Sense of Equity Release

    Working with lenders to ensure customer understanding in the rapidly changing equity release market

  10. UK Fintech and Open Banking: Where is the consumer opportunity?

    Read our latest updated report.

  11. Be PPI Ready

    Be Smart: With the FCA led communications campaign planned to run this month, are you ‘PPI Ready’?.

  12. Fintech – the Consumer Opportunity

    What do UK consumers make of the new developments in digital financial technology?

  13. Are You Renewal Ready?

    Be Smart: Are you Renewal Ready? Gusto’s insider update on changing FCA guidelines for General Insurance.

  14. Gusto’s 5 Key Communication Principles

    Be Smart: Gusto’s 5 key communication principles.

  15. Insight Which Makes a Difference

    How we have ‘revolutionised’ understanding of the business banking customer experience at Clydesdale Yorkshire Bank.