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Insights for 2024 from our self-funded research on BNPL.
Things have shifted since we measured usage back in 2022, and the message is not all doom and gloom with consumers capitalising on the benefits of BNPL and adapting it to their lifestyle
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Download the next instalment of our self-funded research, building on the previous waves looking at vulnerable customers and focussing on the Cost of Living crisis
The rapid growth of buy now pay later in recent years has raised some concerns, but Gusto’s recent self-funded research has shown it can be a positive choice for consumers.
