Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More.

Buy Now Pay Later

The rapid growth of buy now pay later in recent years has raised some concerns, but Gusto’s recent self-funded research has shown it can be a positive choice for consumers.

The rapid growth of buy now pay later (BNPL) in recent years has raised some concerns, particularly around people spending more than they can afford, but Gusto’s recent self-funded research has shown BNPL can be a positive choice for consumers.

Get in touch to find out more about our BNPL research expertise and how we can support with your research needs.

Written by Lyn Lyons, in Reports.

More LightShed Reports

  1. Stay Ahead of the Competition

    Learn more about Gusto's comprehensive suite of Advanced Analytical Tools

  2. BNPL 2024 Update

    Insights for 2024 from our self-funded research on BNPL.

  3. Vulnerability & the Cost of Living

    Download the next instalment of our self-funded research, building on the previous waves looking at vulnerable customers and focussing on the Cost of Living crisis

Join Gusto

Get in touch