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Lyn Lyons
Research Director
Lyn has been with Gusto for over 15 years and working in research for over 25 years, with experience in both client and agency side.
Lyn has a wealth of experience spanning many sectors and research techniques. A key area of specialism includes customer experience and understanding the customer journey from a consumer/B2B perspective, using analytics to understand how best to optimise the customer experience to deliver a service that WOWs the customer, and producing a customer journey map highlighting what matters along the journey and what the client needs to focus on to have the most positive impact on the customer relationship.
Contact lyn.lyons@gustoresearch.com
More of the Team
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Ian Rowlands
Managing Director
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Donald Macintosh
Director
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Sophie Lingard
Partner
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Martin Reed
Research Director
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Elli Willis
Associate Director
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Martin Brock
Research Director
Join Gusto
We’re always open to hearing from researchers with strong technical skills and a commercial mindset.
At Gusto, you’ll work on high-profile projects that demand rigour, deliver value, and make a difference.
We offer a flexible, supportive working environment — with clear progression, ongoing development, and the opportunity to work with major clients.
Get in touch