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Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More about LightShed.

Ian Rowlands

Managing Director

Ian co-founded Gusto in 2005. A qualitative researcher with almost 30 years’ experience, he specialises in the financial services sector, with a particular interest in product development. Nowadays, Ian tends to focus on larger strategic studies, as well as taking responsibility for the growth and direction of the Gusto business.

Contact ian.rowlands@gustoresearch.com

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We’re always open to hearing from researchers with strong technical skills and a commercial mindset.

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We offer a flexible, supportive working environment — with clear progression, ongoing development, and the opportunity to work with major clients.

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