Ian Rowlands
Managing Director
Ian co-founded Gusto in 2005. A qualitative researcher with almost 30 years’ experience, he specialises in the financial services sector, with a particular interest in product development. Nowadays, Ian tends to focus on larger strategic studies, as well as taking responsibility for the growth and direction of the Gusto business.
Contact ian.rowlands@gustoresearch.com
More of the Team
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Donald Macintosh
Director
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Sophie Lingard
Partner
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Lyn Lyons
Research Director
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Martin Reed
Research Director
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Elli Willis
Associate Director
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Martin Brock
Research Director
Join Gusto
We're always open to hearing from researchers with strong technical skills and a commercial mindset.
At Gusto, you'll work on high-profile projects that demand rigour, deliver value, and make a difference.
We offer a flexible, supportive working environment — with clear progression, ongoing development, and the opportunity to work with major clients.
Get in touch