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LightShed Views

A space for ideas and opinions from the people behind the work.

  1. Have brands lost touch with what people can afford?

    Consumers are feeling the pressure – but some brands still aren’t reading the room.

  2. The Human Heart of Qualitative Research

    Naomi reflects on her role as a qualitative researcher and how true insight comes from human connection.

  3. Half a Year, Full of Insights

    Read all about Hope's first 6 months in the world of research.

  4. People Have the Power

    Martin explores the role of AI and synthetic data in research and the value of human insight.

  5. Cash is King!

    We explore the impact of network dropouts on consumer purchasing at the Knaresborough Bed Race.

  6. Swiftie in the Making

    Ticket scams are becoming a real issue for consumers, dampening the event experience.

  7. Embracing Neurodiversity

    How MR can help businesses better understand and cater to the needs of neurodiverse consumers.

  8. Is Shared Banking the Model for the future?

    A testing time for Knaresborough with new banking hub announcement.

  9. ‘Post’ COVID-19 Research World

    What will the MR world ‘post’ covid look like?

  10. The Generation Game

    Using family groups to explore cross-generation attitudes.

  11. Agile Research

    The route to faster deeper insight.

  12. Cashpointless

    We look at how coronavirus has impacted the UK's banking behaviours.