LightShed Views

Naomi reflects on her role as a qualitative researcher and how true insight comes from human connection.

Read all about Hope's first 6 months in the world of research

Martin explores the role of AI and synthetic data in research and the value of human insight.

We explore the impact of network dropouts on consumer purchasing at the Knaresborough Bed Race.

Ticket scams are becoming a real issue for consumers, dampening the event experience

How MR can help businesses better understand and cater to the needs of neurodiverse consumers

A testing time for Knaresborough with new banking hub announcement

What will the MR world ‘post’ covid look like?

Using family groups to explore cross-generation attitudes

The route to faster deeper insight

We look at how coronavirus has impacted the UK's banking behaviours.

We look at how coronavirus has impacted the UK's banking behaviours.

Watch this space for Gusto’s next self-funded piece, taking a deep dive into the current challenges of Customer Vulnerability.

The Gusto view on asking consumers about post-COVID-19 behaviour.

Gusto’s top take outs from the Northern Powergrid Fuel Poverty conference.

What links porcelain rhino horns, loose pastries and Coldplay? Gusto’s Martin Brock can explain…

Are challenger banks seen as a serious banking alternative, or just for fun?

It doesn't matter how big or small, everyone needs to contribute to solving this issue.

The challenge of reaching media-sensitive consumers.

Doing our bit for the environment in the run up to Recycle Week.

Exploring consumer ‘lifestyle’ approaches to eating and the growth of the free-from market.

Are bank branches still relevant in this digital age?

Do we need to be more mindful as researchers?

Panini’s price rise crushes potential childhood memories.

…or is there? We explore how consumer attitudes towards data ownership and security are limiting the impact of digital disruption in financial services.

Can environmental concerns and a sentimental nod to the past explain classic revivals?

Martin shares his Franc views on an up-coming French exchange-rate.

Is there really a place for pie charts in modern day reporting?

Exploring the relationship between children, parents and money.

How organisations need to consider which methods and channels they use to communicate – and when to use them.

After the surprises of 2016 Martin Brock previews what we can expect in 2017.

Important information about insurance renewals for providers and consumers.

How UK shoppers are using Mobile Payment and the key factors that underpin future usage of this technology.

Getting permissions and consent for kids' research.

Euro 2016 brings with it plenty of Panini Sticker swaps. Which got me thinking…

Adding value to projects with Gusto's video vox pops.

Utilising research to improve banking customer experience.

Utilising research to improve banking customer experience.

Understanding group dynamics with a little help from Bear Grylls.

Sage advice to prevent the dreaded ‘no shows’ with our qualitative recruitment tips.

Gusto reveal the consumer trends which will shape demand and impact marketing strategies.

Do trackers have their place in the modern research world?

How literature testing research is helping our finance clients.

Helen compares the similarity between planning a wedding and planning a research project.

Variety is the spice of Martin's life in Quantitative research.

The advantages of using digital and paper based tasks for qualitative research projects.

Feedback from our recent Self Defence training course.

Our very own Marathon Man Martin Brock share’s his LinkedIn thoughts.

Do we really consider the personality traits during research sessions?

Tips for planning a qualitative kids' research project.

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