Latest LightShed Report: AI & Consumer Finance – Explore the findings.

LightShed Views

A space for ideas and opinions from the people behind the work.

  1. Self Defence

    Feedback from our recent Self Defence training course.

  2. Motivational Marmite

    Our very own Marathon Man Martin Brock share’s his LinkedIn thoughts.

  3. Introverts vs. Extroverts

    Do we really consider the personality traits during research sessions?

  4. The Kids Are Alright!?

    Tips for planning a qualitative kids' research project.

  5. Safe as Houses

    Moderator safety is something we take seriously here at Gusto.