Latest LightShed Report: AI & Consumer Finance – Explore the findings.

LightShed Views

A space for ideas and opinions from the people behind the work.

  1. Taking Kids’ Research Seriously

    Getting permissions and consent for kids' research.

  2. Collecting Memories

    Euro 2016 brings with it plenty of Panini Sticker swaps. Which got me thinking…

  3. Bringing Insight to Life Through Video

    Adding value to projects with Gusto's video vox pops.

  4. The Key to Participation

    Utilising research to improve banking customer experience.

  5. The Value of the Customer's Voice

    Utilising research to improve banking customer experience.

  6. The Focus Group Survival Guide

    Understanding group dynamics with a little help from Bear Grylls.

  7. The ‘No Show’ Nightmare

    Sage advice to prevent the dreaded ‘no shows’ with our qualitative recruitment tips.

  8. Top 5 Emerging Consumer Trends

    Gusto reveal the consumer trends which will shape demand and impact marketing strategies.

  9. Tracking Back?

    Do trackers have their place in the modern research world?

  10. Money Talks…

    How literature testing research is helping our finance clients.

  11. Married to the Job

    Helen compares the similarity between planning a wedding and planning a research project.

  12. Food for thought

    Variety is the spice of Martin's life in Quantitative research.