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LightShed Views

A space for ideas and opinions from the people behind the work.

  1. Cashpointless

    We look at how coronavirus has impacted the UK's banking behaviours.

  2. Fintech and Consumer Needs

    We look at how coronavirus has impacted the UK's banking behaviours.

  3. New Insight

    Watch this space for Gusto’s next self-funded piece, taking a deep dive into the current challenges of Customer Vulnerability.

  4. Brave (New?) World

    The Gusto view on asking consumers about post-COVID-19 behaviour.

  5. Tackling Fuel Poverty

    Gusto’s top take outs from the Northern Powergrid Fuel Poverty conference.

  6. Moral Dilemmas

    What links porcelain rhino horns, loose pastries and Coldplay? Gusto’s Martin Brock can explain…

  7. Funny Money

    Are challenger banks seen as a serious banking alternative, or just for fun?

  8. Sustainability

    It doesn't matter how big or small, everyone needs to contribute to solving this issue.

  9. Quality Over Quantity?

    The challenge of reaching media-sensitive consumers.

  10. Rethinking Recycling

    Doing our bit for the environment in the run up to Recycle Week.

  11. Living Free (From)

    Exploring consumer ‘lifestyle’ approaches to eating and the growth of the free-from market.

  12. Bank Branches: The End of the Line?

    Are bank branches still relevant in this digital age?