Latest LightShed Report: AI & Consumer Finance – Explore the findings.

Driving FinTech Adoption

A hand holding a mobile phone with a credit card on the screen. The phone is surrounded by various icons, including a piggy pank, finger print with padlock, handshake, and website with shield and tick.
Written by Kevin Crouch, in Reports.

Gusto have conducted the third instalment of self-funded FinTech research to understand consumer attitudes towards new digital services. The paper outlines the current situation, opportunity and strategies to drive adoption:

  • When thinking about how to drive consumers to adopt new digital services, we believe the first step is going back to basics and understanding consumers’ financial needs and priorities.
  • Consumers are not currently looking for wide-scale disruption of existing relationships, but tremendous potential exists if they can identify value in unlocking their data.
  • In order to do this, the industry needs to leverage brand trust and focus on the benefits that address their fundamental financial needs – with less emphasis on the underlying technology.
  • With an increasing industry focus on vulnerability, we also identify how Fintech solutions could help those most in need.

Download the PDF report.

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