Latest LightShed Report: AI & Consumer Finance – Explore the findings.

LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Vulnerability & the Cost of Living

    Download the next instalment of our self-funded research, building on the previous waves looking at vulnerable customers and focussing on the Cost of Living crisis.

  2. Buy Now Pay Later

    The rapid growth of buy now pay later in recent years has raised some concerns, but Gusto’s recent self-funded research has shown it can be a positive choice for consumers.

  3. Is Shared Banking the Model for the future?

    A testing time for Knaresborough with new banking hub announcement.

  4. Stay Ahead of the Competition

    Learn more about Gusto's comprehensive suite of Advanced Analytical Tools.

  5. ‘Post’ COVID-19 Research World

    What will the MR world ‘post’ covid look like?

  6. The Generation Game

    Using family groups to explore cross-generation attitudes.

  7. Agile Research

    The route to faster deeper insight.

  8. Your Data is in Safe Hands

    Gusto Research are now Cyber Essentials Plus certified.

  9. Cashpointless

    We look at how coronavirus has impacted the UK's banking behaviours.

  10. Fintech and Consumer Needs

    We look at how coronavirus has impacted the UK's banking behaviours.

  11. We're All In It Together

    This new study conducted in Autumn 2020 provides contemporary insights into how Covid-19 has impacted on UK consumers – download our latest report.

  12. New Insight

    Watch this space for Gusto’s next self-funded piece, taking a deep dive into the current challenges of Customer Vulnerability.