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LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Got, Got, Greed?

    Panini’s price rise crushes potential childhood memories.

  2. Mindfulness: Help or Hype?

    Do we need to be more mindful as researchers?

  3. Utilities Conference 2018

    Gusto's top 3 take outs from the conference.

  4. Bank Branches: The End of the Line?

    Are bank branches still relevant in this digital age?

  5. Living Free (From)

    Exploring consumer ‘lifestyle’ approaches to eating and the growth of the free-from market.

  6. Rethinking Recycling

    Doing our bit for the environment in the run up to Recycle Week.

  7. Quality Over Quantity?

    The challenge of reaching media-sensitive consumers.

  8. Making Sense of Equity Release

    Working with lenders to ensure customer understanding in the rapidly changing equity release market

  9. You, Me, Everybody

    We may all be vulnerable at some point in our lives…

  10. Sustainability

    It doesn't matter how big or small, everyone needs to contribute to solving this issue.

  11. Funny Money

    Are challenger banks seen as a serious banking alternative, or just for fun?

  12. Moral Dilemmas

    What links porcelain rhino horns, loose pastries and Coldplay? Gusto’s Martin Brock can explain…