Latest LightShed Report: AI & Consumer Finance – Explore the findings.

LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. It Could Happen To Us All…

    The Gusto deep dive into transient vulnerability – our latest report is available to download now.

  2. Brave (New?) World

    The Gusto view on asking consumers about post-COVID-19 behaviour.

  3. Latest News

    Bringing you up-to-date with what's going on at Gusto Research during these challenging times.

  4. Tackling Fuel Poverty

    Gusto’s top take outs from the Northern Powergrid Fuel Poverty conference.

  5. Driving FinTech Adoption

    The third instalment of our self-funded FinTech research to understand consumer attitudes towards new digital services.

  6. Moral Dilemmas

    What links porcelain rhino horns, loose pastries and Coldplay? Gusto’s Martin Brock can explain…

  7. Funny Money

    Are challenger banks seen as a serious banking alternative, or just for fun?

  8. Sustainability

    It doesn't matter how big or small, everyone needs to contribute to solving this issue.

  9. You, Me, Everybody

    We may all be vulnerable at some point in our lives…

  10. Making Sense of Equity Release

    Working with lenders to ensure customer understanding in the rapidly changing equity release market.

  11. Quality Over Quantity?

    The challenge of reaching media-sensitive consumers.

  12. Rethinking Recycling

    Doing our bit for the environment in the run up to Recycle Week.