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LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Driving FinTech Adoption

    The third instalment of our self-funded FinTech research to understand consumer attitudes towards new digital services.

  2. Moral Dilemmas

    What links porcelain rhino horns, loose pastries and Coldplay? Gusto’s Martin Brock can explain…

  3. Funny Money

    Are challenger banks seen as a serious banking alternative, or just for fun?

  4. Sustainability

    It doesn't matter how big or small, everyone needs to contribute to solving this issue.

  5. You, Me, Everybody

    We may all be vulnerable at some point in our lives…

  6. Making Sense of Equity Release

    Working with lenders to ensure customer understanding in the rapidly changing equity release market.

  7. Quality Over Quantity?

    The challenge of reaching media-sensitive consumers.

  8. Rethinking Recycling

    Doing our bit for the environment in the run up to Recycle Week.

  9. Living Free (From)

    Exploring consumer ‘lifestyle’ approaches to eating and the growth of the free-from market.

  10. Bank Branches: The End of the Line?

    Are bank branches still relevant in this digital age?

  11. Utilities Conference 2018

    Gusto's top 3 take outs from the conference.

  12. Mindfulness: Help or Hype?

    Do we need to be more mindful as researchers?