Latest LightShed Report: AI & Consumer Finance – Explore the findings.

LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Introverts vs. Extroverts

    Do we really consider the personality traits during research sessions?

  2. The Kids Are Alright!?

    Tips for planning a qualitative kids' research project.

  3. Safe as Houses

    Moderator safety is something we take seriously here at Gusto.