Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More.

LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Safe as Houses

    Moderator safety is something we take seriously here at Gusto.

  2. The Kids Are Alright!?

    Tips for planning a qualitative kids' research project.

  3. Introverts vs. Extroverts

    Do we really consider the personality traits during research sessions?

  4. Motivational Marmite

    Our very own Marathon Man Martin Brock share’s his LinkedIn thoughts.

  5. Self Defence

    Feedback from our recent Self Defence training course.

  6. Digital vs. Paper Pre-Tasks

    The advantages of using digital and paper based tasks for qualitative research projects.

  7. Food for thought

    Variety is the spice of Martin's life in Quantitative research.

  8. Married to the Job

    Helen compares the similarity between planning a wedding and planning a research project.

  9. Money Talks…

    How literature testing research is helping our finance clients.