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LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Predicting the Future

    After the surprises of 2016 Martin Brock previews what we can expect in 2017.

  2. Insurance Renewals: What You Need To Know

    Important information about insurance renewals for providers and consumers.

  3. Insight Which Makes a Difference

    How we have ‘revolutionised’ understanding of the business banking customer experience at Clydesdale Yorkshire Bank.

  4. Buying-in to Mobile Payments

    How UK shoppers are using Mobile Payment and the key factors that underpin future usage of this technology.

  5. Taking Kids’ Research Seriously

    Getting permissions and consent for kids' research.

  6. Collecting Memories

    Euro 2016 brings with it plenty of Panini Sticker swaps. Which got me thinking…

  7. Bringing Insight to Life Through Video

    Adding value to projects with Gusto's video vox pops.

  8. The Key to Participation

    Utilising research to improve banking customer experience.

  9. The Value of the Customer's Voice

    Utilising research to improve banking customer experience.

  10. The Focus Group Survival Guide

    Understanding group dynamics with a little help from Bear Grylls.

  11. The ‘No Show’ Nightmare

    Sage advice to prevent the dreaded ‘no shows’ with our qualitative recruitment tips.

  12. Top 5 Emerging Consumer Trends

    Gusto reveal the consumer trends which will shape demand and impact marketing strategies.