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LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Tracking Back?

    Do trackers have their place in the modern research world?

  2. Top 5 Emerging Consumer Trends

    Gusto reveal the consumer trends which will shape demand and impact marketing strategies.

  3. The ‘No Show’ Nightmare

    Sage advice to prevent the dreaded ‘no shows’ with our qualitative recruitment tips.

  4. The Focus Group Survival Guide

    Understanding group dynamics with a little help from Bear Grylls.

  5. The Value of the Customer's Voice

    Utilising research to improve banking customer experience.

  6. The Key to Participation

    Utilising research to improve banking customer experience.

  7. Bringing Insight to Life Through Video

    Adding value to projects with Gusto's video vox pops.

  8. Collecting Memories

    Euro 2016 brings with it plenty of Panini Sticker swaps. Which got me thinking…

  9. Taking Kids’ Research Seriously

    Getting permissions and consent for kids' research.

  10. Buying-in to Mobile Payments

    How UK shoppers are using Mobile Payment and the key factors that underpin future usage of this technology.

  11. Insight Which Makes a Difference

    How we have ‘revolutionised’ understanding of the business banking customer experience at Clydesdale Yorkshire Bank.

  12. Insurance Renewals: What You Need To Know

    Important information about insurance renewals for providers and consumers.