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Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More about LightShed.

LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Got, Got, Greed?

    Panini’s price rise crushes potential childhood memories.

  2. “A Whole Lotta Shakin’ Goin’ On!”

    …or is there? We explore how consumer attitudes towards data ownership and security are limiting the impact of digital disruption in financial services.

  3. Got Milk?

    Can environmental concerns and a sentimental nod to the past explain classic revivals?

  4. Be PPI Ready

    Be Smart: With the FCA led communications campaign planned to run this month, are you ‘PPI Ready’?.

  5. Vive la Différence!

    Martin shares his Franc views on an up-coming French exchange-rate.

  6. Fintech – the Consumer Opportunity

    What do UK consumers make of the new developments in digital financial technology?

  7. British Pie (Chart) Week

    Is there really a place for pie charts in modern day reporting?

  8. Lessons in Money Management

    Exploring the relationship between children, parents and money.

  9. To Tweet or Not To Tweet, That Is the Question…

    How organisations need to consider which methods and channels they use to communicate – and when to use them.

  10. Are You Renewal Ready?

    Be Smart: Are you Renewal Ready? Gusto’s insider update on changing FCA guidelines for General Insurance.

  11. Gusto’s 5 Key Communication Principles

    Be Smart: Gusto’s 5 key communication principles.