LightShed Thinking
Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.
Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More about LightShed.
Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.
After the surprises of 2016 Martin Brock previews what we can expect in 2017.
Be Smart: Gusto’s 5 key communication principles.
Be Smart: Are you Renewal Ready? Gusto’s insider update on changing FCA guidelines for General Insurance.
How organisations need to consider which methods and channels they use to communicate – and when to use them.
Exploring the relationship between children, parents and money.
Is there really a place for pie charts in modern day reporting?
What do UK consumers make of the new developments in digital financial technology?
Martin shares his Franc views on an up-coming French exchange-rate.
Be Smart: With the FCA led communications campaign planned to run this month, are you ‘PPI Ready’?.
Read our latest updated report.
Can environmental concerns and a sentimental nod to the past explain classic revivals?
…or is there? We explore how consumer attitudes towards data ownership and security are limiting the impact of digital disruption in financial services.