LightShed Thinking
Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.
Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More about LightShed.
Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.
Panini’s price rise crushes potential childhood memories.
…or is there? We explore how consumer attitudes towards data ownership and security are limiting the impact of digital disruption in financial services.
Can environmental concerns and a sentimental nod to the past explain classic revivals?
Read our latest updated report.
Be Smart: With the FCA led communications campaign planned to run this month, are you ‘PPI Ready’?.
Martin shares his Franc views on an up-coming French exchange-rate.
What do UK consumers make of the new developments in digital financial technology?
Is there really a place for pie charts in modern day reporting?
Exploring the relationship between children, parents and money.
How organisations need to consider which methods and channels they use to communicate – and when to use them.
Be Smart: Are you Renewal Ready? Gusto’s insider update on changing FCA guidelines for General Insurance.
Be Smart: Gusto’s 5 key communication principles.