Skip to main content

Latest LightShed Report: AI & Consumer Finance – Explore the findings.

Sustainability

Various plastic products, like straws, empty drinks bottles, and bags.

Sustainability [suh-stey-nuh-bil-i-tee]

Noun: the ability to exist constantly

Sustainability as an issue, and in particular the ‘war on plastic’ has become a major topic for discussion after the BBC’s Blue Planet II highlighted its effect on oceans.

According to Greenpeace, UK supermarkets are responsible for 58 billion pieces of plastic a year, and as a result many major supermarkets have since pledged to cut down on their plastic waste. Asda is the latest major retailer to launch an initiative to cut down on plastic packaging with the unveiling of their “sustainability store”, where shoppers can fill their own containers with food. Waitrose have already successfully trialled the concept (and further rolled out more trials) last year.

I personally think it’s a great initiative. Yes, it’s a long journey ahead, but all steps count! We almost need to go back to simpler times, stripping back some of the issues modern society has inadvertently caused. After all, the concept of ‘unpacked’ food is not new, and was common place for buying food in the 1970s. Like plastic bags in retailers, there will be a period of adjustment for consumers, and whilst some are quick to criticise, surely all attempts to tackle sustainability are worthwhile?

We all need to do our bit, and it’s great to see businesses trying different ideas to enable us, as consumers to do that.

Got a research challenge?

If something you’ve read has got you thinking, send your details and one of the Gusto team will get in touch.

We’ll only use your details to respond to your enquiry. See our Privacy Policy.

More LightShed Views

  1. Beyond Access: Researching Professional Audiences

    Ian explores why researching senior professionals requires specialist expertise.

  2. Maybe it's time we retired the word ‘retirement’

    Elli asks whether ‘retirement’ still reflects how people see later life – or whether it’s time to rethink what comes next.

  3. Research Doesn't Create Value. Decisions Do.

    Ian Rowlands on turning insight into action – and helping senior decision-makers focus on what really matters.

View all Views