Skip to main content

Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More about LightShed.

Create Motivating Products & Services

Test smarter. Launch stronger.

A great idea is only the start.

At Gusto, we help you shape and sharpen new products, services and propositions – using research that gives you the confidence to launch with impact.

Whether you’re developing a digital platform, a new service, or a brand concept, we work closely with you to explore functionality, pricing, appeal and real-world fit.

Our approach combines qualitative exploration with robust quantitative validation – including advanced analytics when the detail really matters.

Think of us as your research co-pilot in the innovation process – here to stress test ideas, spot blind spots, and help you create offerings that resonate from day one.

What We Offer

Some of the ways we support clients in this area.

Fast focus

Fast Focus is our agile, high-impact research service – built for clients who need answers quickly without compromising on quality.

Designed to deliver clarity on tight timelines, it’s perfect for rapid testing, early-stage ideas, or focused feedback from key audiences.

You get smart design, senior oversight, and real-world relevance – fast.

In Practice

Here’s how we’ve turned insight into action.

Gusto At Work

Trusted by organisations in healthcare, finance, retail, and beyond.

Client feedback: MPS

Working together with Gusto has been like fitting a jigsaw together; we were able to build and improve what we needed to do and develop our thinking together. As a result, we were able to get insights that plugged our knowledge gaps and provide clarity around the direction we needed to travel.

Explore More

Take a look at the other ways we help clients drive impact.

Want To See How Research Fuels Innovation?

Get in touch