Create Motivating Products & Services

Test smarter. Launch stronger.

A great idea is only the start.

At Gusto, we help you shape and sharpen new products, services and propositions – using research that gives you the confidence to launch with impact.

Whether you’re developing a digital platform, a new service, or a brand concept, we work closely with you to explore functionality, pricing, appeal and real-world fit.

Our approach combines qualitative exploration with robust quantitative validation – including advanced analytics when the detail really matters.

Think of us as your research co-pilot in the innovation process – here to stress test ideas, spot blind spots, and help you create offerings that resonate from day one.

What We Offer

Some of the ways we support clients in this area.

Concept & proposition testing
Ideation workshops and co-creation
Pricing & value perception research
Market modelling & simulations
Advanced analytics
(e.g. conjoint, segmentation)
Full-service integration
(Qual + Quant + Analytics)

Fast Focus is our agile, high-impact research service – built for clients who need answers quickly without compromising on quality.

Designed to deliver clarity on tight timelines, it’s perfect for rapid testing, early-stage ideas, or focused feedback from key audiences.

You get smart design, senior oversight, and real-world relevance – fast.

In Practice

Here’s how we’ve turned insight into action.

Digital Health for SMEs

An insurer wanted to launch a new digital health proposition to help SMEs support their teams’ wellbeing.

We ran online and video interviews with SME decision-makers and employees to refine the idea, structure, and pricing.

The research revealed strong appetite — but also practical blockers around resources and perceived value.

Our recommendations helped reshape the offer for market fit, setting it up for a more confident, successful launch.
Modelling Market Behaviour

A financial provider wanted to understand how consumer decision-making had shifted since a similar study in 2019 — especially around foreign exchange purchases.

We surveyed 2,000+ consumers, used conjoint analysis to assess trade-offs (price vs. convenience), and built simulator models to forecast market scenarios.

The insights directly informed pricing strategy and service positioning — contributing to a measurable boost in market share.

Gusto At Work

Trusted by organisations in healthcare, finance, retail, and beyond.

Client feedback: MPS

Working together with Gusto has been like fitting a jigsaw together; we were able to build and improve what we needed to do and develop our thinking together. As a result, we were able to get insights that plugged our knowledge gaps and provide clarity around the direction we needed to travel.

Explore More

Take a look at the other ways we help clients drive impact.

Brand Health & Communications Development

From brand positioning to message testing, we help ensure your communications resonate – especially in complex or regulated markets.
Learn more
Enrich Customer & User Experience

We help you truly understand how customers, users, or members interact with your business across every touchpoint – what matters most to them.
Learn more
Understanding Your Audience

We specialise in understanding complex or underserved audiences. Through thoughtful research, we help bring their needs and experiences to light.
Learn more