Insight which makes a difference

A PDF icon, Gusto’s logo, and Clydesdale Yorkshire Bank’s logo.
Written by Kevin Crouch,

Revolutionising Understanding of the Customer Experience.PDF

Click on the link above to take a look at how we worked in partnership with Clydesdale Yorkshire Bank to ‘revolutionise’ their understanding of the business banking customer experience, by understanding what really matters to these customers.

This case study was showcased at the MRS Financial Services conference, demonstrating the impact the research has had upon their business:

  • Knowing how to improve customer advocacy
  • What and who to target first
  • More meaningful discussions with Business Banking stakeholders

If you would like to find out more about our approach to Customer Experience Research please contact or call Kevin on 0113 2689020.

Download the PDF report.

PDF download for Insight which makes a difference. Kevin Crouch

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