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Heather Thorpe

Research Director

Heather is a qualitative specialist with over 20 years’ experience across both public and private sectors.

Her experience spans a range of industries including retail, food and financial services. Heather is particularly strong in understanding customer journeys, developing branding, exploring concepts and testing communications. She has a special interest in using ethnographic approaches to bridge the gap between real and articulated behaviours and attitudes.

Contact heather.thorpe@gustoresearch.com

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We’re always open to hearing from researchers with strong technical skills and a commercial mindset.

At Gusto, you’ll work on high-profile projects that demand rigour, deliver value, and make a difference.

We offer a flexible, supportive working environment — with clear progression, ongoing development, and the opportunity to work with major clients.

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