Heather Thorpe
Research Director
Heather is a qualitative specialist with over 20 years’ experience across both public and private sectors.
Her experience spans a range of industries including retail, food and financial services. Heather is particularly strong in understanding customer journeys, developing branding, exploring concepts and testing communications. She has a special interest in using ethnographic approaches to bridge the gap between real and articulated behaviours and attitudes.
Contact heather.thorpe@gustoresearch.com
More of the Team
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Ian Rowlands
Managing Director
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Donald Macintosh
Director
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Sophie Lingard
Partner
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Lyn Lyons
Research Director
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Martin Reed
Research Director
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Elli Willis
Associate Director
Join Gusto
We're always open to hearing from researchers with strong technical skills and a commercial mindset.
At Gusto, you'll work on high-profile projects that demand rigour, deliver value, and make a difference.
We offer a flexible, supportive working environment — with clear progression, ongoing development, and the opportunity to work with major clients.
Get in touch