Hope Williams

Research Executive

Hope joined Gusto after completing her BA in Economics and Social Studies at the University of Manchester. Alongside academic research and consumer-focused roles during her studies, Hope developed a strong interest in consumer behaviour and its impact on customer experience and product development.

Since starting her career in market research with Gusto, she has built her skills across qualitative projects and particularly values speaking to consumers directly, understanding their perspectives, and turning detailed conversations into clear, meaningful insight. As well as developing her qualitative skills, Hope has also received an induction into the recruitment process and is highly skilled utilising a variety of analysis and design tools. She is particularly interested in the growing role of AI within the industry and the impact on insight.

Contact hope.williams@gustoresearch.com