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Naomi Lambert
Associate Director, Qualitative Research
With over 20 years of qualitative research experience, Naomi brings a deep enthusiasm for understanding consumers, uncovering behavioural patterns, and translating insights into strategic business recommendations.
She has particular expertise in the financial services sector, where she combines her deep curiosity about customer needs with a drive to support clients in areas such as new product development, service delivery, customer experience, communications evaluation, and journey mapping.
In addition to her financial services expertise, Naomi has worked across a wide range of sectors, including retail, FMCG, media, and advertising, bringing a well-rounded and insightful approach to every project.
Contact naomi.lambert@gustoresearch.com
More of the Team
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Ian Rowlands
Managing Director
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Donald Macintosh
Director
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Sophie Lingard
Partner
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Lyn Lyons
Research Director
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Martin Reed
Research Director
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Elli Willis
Associate Director
Join Gusto
We’re always open to hearing from researchers with strong technical skills and a commercial mindset.
At Gusto, you’ll work on high-profile projects that demand rigour, deliver value, and make a difference.
We offer a flexible, supportive working environment — with clear progression, ongoing development, and the opportunity to work with major clients.
Get in touch