Naomi Lambert, Associate Director

Naomi Lambert, Associate Director at Gusto Research

With over 20 years of qualitative experience, Naomi has an enthusiasm for identifying trends and patterns in consumer behaviour, wowing and delighting her clients with insights and business recommendations.

Having worked as a freelance market research professional for many years, many of those supporting Gusto, Naomi has now joined the qualitative team permanately as an Associate Director. Absorbed in the financial services sector, Naomi is combining her desire and passion for identifying customer needs and wants with her love of helping clients with their NPD, service delivery, customer service and journey mapping to name but a few.

In addition to her financial services experience, she has a broad spectrum of experience spanning many sectors including retail, FMCG, media and advertising.


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