About Us

How We Work

Our philosophy is simple: Research should make a difference.

That’s why we combine rigorous thinking with empathy-led design — and always stay grounded in practical outcomes.

Proven Track Record

We’re trusted by some of the UK’s leading brands — with particular expertise in understanding vulnerability and navigating regulated environments.

Empathy-Driven Approach

We explore the human realities behind every data point. By listening carefully and designing inclusive, sensitive methodologies, we uncover what really matters to people.

Innovative Methodology

From ethnography and co-creation to advanced analytics and simulator modelling, we tailor our methods to each project — mixing traditional and emerging techniques to meet every brief.

Tangible Actions

Our insights don’t just sit in a deck. We translate findings into clear, evidence-based recommendations that support meaningful change — from service design to strategy, communications to product development.