Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More.

LightShed Views

A space for ideas and opinions from the people behind the work.

  1. The Key to Participation

    Utilising research to improve banking customer experience.

  2. The Value of the Customer's Voice

    Utilising research to improve banking customer experience.

  3. The Focus Group Survival Guide

    Understanding group dynamics with a little help from Bear Grylls.

  4. The ‘No Show’ Nightmare

    Sage advice to prevent the dreaded ‘no shows’ with our qualitative recruitment tips.

  5. Top 5 Emerging Consumer Trends

    Gusto reveal the consumer trends which will shape demand and impact marketing strategies.

  6. Tracking Back?

    Do trackers have their place in the modern research world?

  7. Money Talks…

    How literature testing research is helping our finance clients.

  8. Married to the Job

    Helen compares the similarity between planning a wedding and planning a research project.

  9. Food for thought

    Variety is the spice of Martin's life in Quantitative research.

  10. Digital vs. Paper Pre-Tasks

    The advantages of using digital and paper based tasks for qualitative research projects.

  11. Self Defence

    Feedback from our recent Self Defence training course.

  12. Motivational Marmite

    Our very own Marathon Man Martin Brock share’s his LinkedIn thoughts.