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Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More about LightShed.

LightShed Views

A space for ideas and opinions from the people behind the work.

  1. “A Whole Lotta Shakin’ Goin’ On!”

    …or is there? We explore how consumer attitudes towards data ownership and security are limiting the impact of digital disruption in financial services.

  2. Got Milk?

    Can environmental concerns and a sentimental nod to the past explain classic revivals?

  3. Vive la Différence!

    Martin shares his Franc views on an up-coming French exchange-rate.

  4. British Pie (Chart) Week

    Is there really a place for pie charts in modern day reporting?

  5. Lessons in Money Management

    Exploring the relationship between children, parents and money.

  6. To Tweet or Not To Tweet, That Is the Question…

    How organisations need to consider which methods and channels they use to communicate – and when to use them.

  7. Predicting the Future

    After the surprises of 2016 Martin Brock previews what we can expect in 2017.

  8. Insurance Renewals: What You Need To Know

    Important information about insurance renewals for providers and consumers.

  9. Buying-in to Mobile Payments

    How UK shoppers are using Mobile Payment and the key factors that underpin future usage of this technology.

  10. Taking Kids’ Research Seriously

    Getting permissions and consent for kids' research.

  11. Collecting Memories

    Euro 2016 brings with it plenty of Panini Sticker swaps. Which got me thinking…

  12. Bringing Insight to Life Through Video

    Adding value to projects with Gusto's video vox pops.