Heather is a qualitative specialist with over 10 years’ experience across both public and private sectors. Her experience spans a range of industries including retail, food and financial services. Heather is particularly strong in understanding customer journeys, developing branding, exploring concepts and testing communications. She has a special interest in using ethnographic approaches to bridge the gap between real and articulated behaviours and attitudes.
More Gusto People
Want to join Gusto?
Want to join the Gusto Research team? Start here.