Lyn Lyons, Research Director

Lyn Lyons, Research Director at Gusto Research

Lyn has been with Gusto for over 15 years and working in research for over 25 years, with experience in both client and agency side.

Lyn has a wealth of experience spanning many sectors and research techniques. A key area of specialism includes customer experience and understanding the customer journey from a consumer/B2B perspective, using analytics to understand how best to optimise the customer experience to deliver a service that WOWs the customer, and producing a customer journey map highlighting what matters along the journey and what the client needs to focus on to have the most positive impact on the customer relationship.


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