LightShed Thinking

Naomi reflects on her role as a qualitative researcher and how true insight comes from human connection.

Read all about Hope's first 6 months in the world of research

Learn more about Gusto's comprehensive suite of Advanced Analytical Tools

Martin explores the role of AI and synthetic data in research and the value of human insight.

We explore the impact of network dropouts on consumer purchasing at the Knaresborough Bed Race.

Ticket scams are becoming a real issue for consumers, dampening the event experience

Insights for 2024 from our self-funded research on BNPL.

How MR can help businesses better understand and cater to the needs of neurodiverse consumers

Download the next instalment of our self-funded research, building on the previous waves looking at vulnerable customers and focussing on the Cost of Living crisis

The rapid growth of buy now pay later in recent years has raised some concerns, but Gusto’s recent self-funded research has shown it can be a positive choice for consumers.

A testing time for Knaresborough with new banking hub announcement

What will the MR world ‘post’ covid look like?

Using family groups to explore cross-generation attitudes

The route to faster deeper insight

Gusto Research are now Cyber Essentials Plus certified.

We look at how coronavirus has impacted the UK's banking behaviours.

We look at how coronavirus has impacted the UK's banking behaviours.

This new study conducted in Autumn 2020 provides contemporary insights into how Covid-19 has impacted on UK consumers – download our latest report.

Watch this space for Gusto’s next self-funded piece, taking a deep dive into the current challenges of Customer Vulnerability.

The Gusto deep dive into transient vulnerability – our latest report is available to download now.

The Gusto view on asking consumers about post-COVID-19 behaviour.

Bringing you up-to-date with what's going on at Gusto Research during these challenging times.

Gusto’s top take outs from the Northern Powergrid Fuel Poverty conference.

The third instalment of our self-funded FinTech research to understand consumer attitudes towards new digital services.

What links porcelain rhino horns, loose pastries and Coldplay? Gusto’s Martin Brock can explain…

Are challenger banks seen as a serious banking alternative, or just for fun?

It doesn't matter how big or small, everyone needs to contribute to solving this issue.

We may all be vulnerable at some point in our lives…

Working with lenders to ensure customer understanding in the rapidly changing equity release market

The challenge of reaching media-sensitive consumers.

Doing our bit for the environment in the run up to Recycle Week.

Exploring consumer ‘lifestyle’ approaches to eating and the growth of the free-from market.

Are bank branches still relevant in this digital age?

Gusto's top 3 take outs from the conference.

Do we need to be more mindful as researchers?

Panini’s price rise crushes potential childhood memories.

…or is there? We explore how consumer attitudes towards data ownership and security are limiting the impact of digital disruption in financial services.

Can environmental concerns and a sentimental nod to the past explain classic revivals?

Read our latest updated report.

Be Smart: With the FCA led communications campaign planned to run this month, are you ‘PPI Ready’?.

Martin shares his Franc views on an up-coming French exchange-rate.

What do UK consumers make of the new developments in digital financial technology?

Is there really a place for pie charts in modern day reporting?

Exploring the relationship between children, parents and money.

How organisations need to consider which methods and channels they use to communicate – and when to use them.

Be Smart: Are you Renewal Ready? Gusto’s insider update on changing FCA guidelines for General Insurance.

Be Smart: Gusto’s 5 key communication principles.

After the surprises of 2016 Martin Brock previews what we can expect in 2017.

Important information about insurance renewals for providers and consumers.

How we have ‘revolutionised’ understanding of the business banking customer experience at Clydesdale Yorkshire Bank.

How UK shoppers are using Mobile Payment and the key factors that underpin future usage of this technology.

Getting permissions and consent for kids' research.

Euro 2016 brings with it plenty of Panini Sticker swaps. Which got me thinking…

Adding value to projects with Gusto's video vox pops.

Utilising research to improve banking customer experience.

Utilising research to improve banking customer experience.

Understanding group dynamics with a little help from Bear Grylls.

Sage advice to prevent the dreaded ‘no shows’ with our qualitative recruitment tips.

Gusto reveal the consumer trends which will shape demand and impact marketing strategies.

Do trackers have their place in the modern research world?

How literature testing research is helping our finance clients.

Helen compares the similarity between planning a wedding and planning a research project.

Variety is the spice of Martin's life in Quantitative research.

The advantages of using digital and paper based tasks for qualitative research projects.

Feedback from our recent Self Defence training course.

Our very own Marathon Man Martin Brock share’s his LinkedIn thoughts.

Do we really consider the personality traits during research sessions?

Tips for planning a qualitative kids' research project.

Moderator safety is something we take seriously here at Gusto.