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Discover LightShed – the Gusto hub for fresh thinking, bold ideas and reports that dig deeper. Learn More about LightShed.

LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. Half a Year, Full of Insights

    Read all about Hope's first 6 months in the world of research

  2. Stay Ahead of the Competition

    Learn more about Gusto's comprehensive suite of Advanced Analytical Tools

  3. People Have the Power

    Martin explores the role of AI and synthetic data in research and the value of human insight.

  4. Cash is King!

    We explore the impact of network dropouts on consumer purchasing at the Knaresborough Bed Race.

  5. Swiftie in the Making

    Ticket scams are becoming a real issue for consumers, dampening the event experience

  6. BNPL 2024 Update

    Insights for 2024 from our self-funded research on BNPL.

  7. Embracing Neurodiversity

    How MR can help businesses better understand and cater to the needs of neurodiverse consumers

  8. Vulnerability & the Cost of Living

    Download the next instalment of our self-funded research, building on the previous waves looking at vulnerable customers and focussing on the Cost of Living crisis

  9. Buy Now Pay Later

    The rapid growth of buy now pay later in recent years has raised some concerns, but Gusto’s recent self-funded research has shown it can be a positive choice for consumers.

  10. Is Shared Banking the Model for the future?

    A testing time for Knaresborough with new banking hub announcement

  11. ‘Post’ COVID-19 Research World

    What will the MR world ‘post’ covid look like?

  12. The Generation Game

    Using family groups to explore cross-generation attitudes

  13. Agile Research

    The route to faster deeper insight

  14. Your Data is in Safe Hands

    Gusto Research are now Cyber Essentials Plus certified.

  15. Cashpointless

    We look at how coronavirus has impacted the UK's banking behaviours.

  16. Fintech and Consumer Needs

    We look at how coronavirus has impacted the UK's banking behaviours.

  17. We're All In It Together

    This new study conducted in Autumn 2020 provides contemporary insights into how Covid-19 has impacted on UK consumers – download our latest report.

  18. New Insight

    Watch this space for Gusto’s next self-funded piece, taking a deep dive into the current challenges of Customer Vulnerability.

  19. It Could Happen To Us All…

    The Gusto deep dive into transient vulnerability – our latest report is available to download now.

  20. Brave (New?) World

    The Gusto view on asking consumers about post-COVID-19 behaviour.

  21. Latest News

    Bringing you up-to-date with what's going on at Gusto Research during these challenging times.

  22. Tackling Fuel Poverty

    Gusto’s top take outs from the Northern Powergrid Fuel Poverty conference.

  23. Driving FinTech Adoption

    The third instalment of our self-funded FinTech research to understand consumer attitudes towards new digital services.

  24. Moral Dilemmas

    What links porcelain rhino horns, loose pastries and Coldplay? Gusto’s Martin Brock can explain…

  25. Funny Money

    Are challenger banks seen as a serious banking alternative, or just for fun?

  26. Sustainability

    It doesn't matter how big or small, everyone needs to contribute to solving this issue.

  27. You, Me, Everybody

    We may all be vulnerable at some point in our lives…

  28. Making Sense of Equity Release

    Working with lenders to ensure customer understanding in the rapidly changing equity release market

  29. Quality Over Quantity?

    The challenge of reaching media-sensitive consumers.

  30. Rethinking Recycling

    Doing our bit for the environment in the run up to Recycle Week.

  31. Living Free (From)

    Exploring consumer ‘lifestyle’ approaches to eating and the growth of the free-from market.

  32. Bank Branches: The End of the Line?

    Are bank branches still relevant in this digital age?

  33. Utilities Conference 2018

    Gusto's top 3 take outs from the conference.

  34. Mindfulness: Help or Hype?

    Do we need to be more mindful as researchers?

  35. Got, Got, Greed?

    Panini’s price rise crushes potential childhood memories.

  36. “A Whole Lotta Shakin’ Goin’ On!”

    …or is there? We explore how consumer attitudes towards data ownership and security are limiting the impact of digital disruption in financial services.

  37. Got Milk?

    Can environmental concerns and a sentimental nod to the past explain classic revivals?

  38. Be PPI Ready

    Be Smart: With the FCA led communications campaign planned to run this month, are you ‘PPI Ready’?.

  39. Vive la Différence!

    Martin shares his Franc views on an up-coming French exchange-rate.

  40. Fintech – the Consumer Opportunity

    What do UK consumers make of the new developments in digital financial technology?

  41. British Pie (Chart) Week

    Is there really a place for pie charts in modern day reporting?

  42. Lessons in Money Management

    Exploring the relationship between children, parents and money.

  43. To Tweet or Not To Tweet, That Is the Question…

    How organisations need to consider which methods and channels they use to communicate – and when to use them.

  44. Are You Renewal Ready?

    Be Smart: Are you Renewal Ready? Gusto’s insider update on changing FCA guidelines for General Insurance.

  45. Gusto’s 5 Key Communication Principles

    Be Smart: Gusto’s 5 key communication principles.

  46. Predicting the Future

    After the surprises of 2016 Martin Brock previews what we can expect in 2017.

  47. Insurance Renewals: What You Need To Know

    Important information about insurance renewals for providers and consumers.

  48. Insight Which Makes a Difference

    How we have ‘revolutionised’ understanding of the business banking customer experience at Clydesdale Yorkshire Bank.

  49. Buying-in to Mobile Payments

    How UK shoppers are using Mobile Payment and the key factors that underpin future usage of this technology.

  50. Taking Kids’ Research Seriously

    Getting permissions and consent for kids' research.

  51. Collecting Memories

    Euro 2016 brings with it plenty of Panini Sticker swaps. Which got me thinking…

  52. Bringing Insight to Life Through Video

    Adding value to projects with Gusto's video vox pops.

  53. The Key to Participation

    Utilising research to improve banking customer experience.

  54. The Value of the Customer's Voice

    Utilising research to improve banking customer experience.

  55. The Focus Group Survival Guide

    Understanding group dynamics with a little help from Bear Grylls.

  56. The ‘No Show’ Nightmare

    Sage advice to prevent the dreaded ‘no shows’ with our qualitative recruitment tips.

  57. Top 5 Emerging Consumer Trends

    Gusto reveal the consumer trends which will shape demand and impact marketing strategies.

  58. Tracking Back?

    Do trackers have their place in the modern research world?

  59. Money Talks…

    How literature testing research is helping our finance clients.

  60. Married to the Job

    Helen compares the similarity between planning a wedding and planning a research project.

  61. Food for thought

    Variety is the spice of Martin's life in Quantitative research.

  62. Digital vs. Paper Pre-Tasks

    The advantages of using digital and paper based tasks for qualitative research projects.

  63. Self Defence

    Feedback from our recent Self Defence training course.

  64. Motivational Marmite

    Our very own Marathon Man Martin Brock share’s his LinkedIn thoughts.

  65. Introverts vs. Extroverts

    Do we really consider the personality traits during research sessions?

  66. The Kids Are Alright!?

    Tips for planning a qualitative kids' research project.

  67. Safe as Houses

    Moderator safety is something we take seriously here at Gusto.