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LightShed Thinking

Bold thinking beyond delivery. Where we share what we’re exploring, learning and thinking.

  1. ‘Post’ COVID-19 Research World

    What will the MR world ‘post’ covid look like?

  2. Is Shared Banking the Model for the future?

    A testing time for Knaresborough with new banking hub announcement

  3. Buy Now Pay Later

    The rapid growth of buy now pay later in recent years has raised some concerns, but Gusto’s recent self-funded research has shown it can be a positive choice for consumers.

  4. Vulnerability & the Cost of Living

    Download the next instalment of our self-funded research, building on the previous waves looking at vulnerable customers and focussing on the Cost of Living crisis

  5. Embracing Neurodiversity

    How MR can help businesses better understand and cater to the needs of neurodiverse consumers

  6. BNPL 2024 Update

    Insights for 2024 from our self-funded research on BNPL.

  7. Swiftie in the Making

    Ticket scams are becoming a real issue for consumers, dampening the event experience

  8. Cash is King!

    We explore the impact of network dropouts on consumer purchasing at the Knaresborough Bed Race.

  9. People Have the Power

    Martin explores the role of AI and synthetic data in research and the value of human insight.

  10. Stay Ahead of the Competition

    Learn more about Gusto's comprehensive suite of Advanced Analytical Tools

  11. Half a Year, Full of Insights

    Read all about Hope's first 6 months in the world of research

  12. The Human Heart of Qualitative Research

    Naomi reflects on her role as a qualitative researcher and how true insight comes from human connection.